Doyle describes company culture as the personality of the company. It incorporates elements such as the company’s mission, core values, work environment, ethics and goals. Your company’s culture or personality is what makes you unique and can be seen by many as a competitive advantage.

When developing your company culture it is important to consider how you want the company to be viewed by stakeholders. For people looking for new jobs, it is important for them to choose a company with a personality that matches there’s.

In her article, Doyle states “if you work for a company where you don’t fit in with the company culture, you are likely to take far less pleasure out of your work”. Employees who feel a part of a company’s culture are far more likely to be happy in their workplace which leads to increased engagement and productivity.

According to a Forbes article, HR professionals agree that having a positive, inviting and thriving company culture is one of the most successful ways of attracting potential recruits.

So what can you do to ensure your culture is thriving?


1. Establish clear values

A culture can not function unless it has clear values to adhere to; if there are no rules, there is only chaos. Some companies often write their values down as part of a ‘Vision Statement’ so that they are not forgotten. If challenges or obstacles occur, knowing why your company exists fuels the passion that is needed to overcome these.

2. Empower and Encourage

Build people up, get them excited and involved. Forbes advises that when your employees feel empowered and encouraged, everybody wins. Inspire your employees to be proud and appreciative of the culture they have helped to build.

3. Practice what you preach

Identifying your ideal culture is one thing, let’s not forget to practice and implement it daily. John M. O’Connor states “If your leaders don’t buy into cultural change and healthy cultural environments, don’t expect your employees or stakeholders to follow suit.”

4. Keep it current

Revisit your company’s values every couple of years to ensure you are not outgrowing them. Be open to new ways of doing things. Open communication across the board is key when introducing changes, new goals or communicating news and successes. We should adhere to this to ensure everyone in the company is on the same wavelength.

Orangeworks have a variety of fun, innovative activities and experiences that will help ensure your company’s culture is thriving. We bring your people closer together, helping them to understand their role on the business journey.

Our product, The Big Picture, is a team building experience where everyone communicates and cooperates through the process of painting an artistic masterpiece of truly epic proportions.

This activity emphasises the importance of taking a step back and looking at ‘the bigger picture’. The Big Picture is a golden opportunity for any company to celebrate a shared vision and to include its employees in celebrating their culture.

Get in touch with us today to learn more about The Big Picture or book your experience.