A product development team in a perfumery have a demanding role – teams are about to experience what it’s like as they create some signature scents with a target market in mind.
What is the Essence of Excellence?
A teamwork activity that demands an exact understanding of your customer’s perspective. Different teams will be assigned different customer profiles and asked to create male, female and unisex fragrances. A ready-to-wear scent and associated target-marketing campaign need to be put together by each team under a tight deadline.
Each group will be provisioned with a basic knowledge of perfumery and a range of ingredients with different moods and character traits. Blending involves selecting the right balance of base, mid and top notes to evoke just the right emotions.
How can it help your team?
The activity can be set as a break-out session or corporate evening entertainment and provides great context for exploring company values and customer satisfaction. The customer is the focal point throughout this task.
Key Learning Outcomes:
- Stimulates imagination
- Team dynamics
- Customer focus
- Exploring values
- Uniting teams
Does Essence of Excellence fit your team?